#seo
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Google Hides Direct Links in Search Results Behind a /goto Redirect
Google Search has stopped showing the direct addresses of found pages in its HTML, replacing them with opaque links of the form google.com/goto. This is how the company is making it harder to harvest search results en masse.
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cats.txt: how a file about office cats debunked the faith in llms.txt
SEO specialist Mark Williams-Cook dreamed up a parody standard for describing editorial cats — and it passed exactly the same “tests” used to sell the earnestly touted llms.txt.